A GoodBye To Alexandra Shulman

Sometimes, when I wonder about the changes that will befall on British Vogue later this year, with Shulman’s departure, I can’t think any longer

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Having been an avid reader of British Vogue for years, Alexandra Shulman’s latest decision to resign from her position as the editor-in-chief of British Vogue came as a bit of a surprise. As the editor of one of the foremost fashion magazines in the United Kingdom, Shulman took it from one strength to another. What I had personally enjoyed as a reader, were the stories that the magazine would regularly print. It’s not exactly like catching the daily news or something like that on the BBC, as much as it is about keeping up with trends, looking at the latest fashion adverts in the press, and following Shulman’s tastes around.

It sounds like a massive waste of time on paper but sometimes gaining a wider set of knowledge helps me to calm down about the deadlines: I know it makes no sense whatsoever. Why would learning about some random designers (not my regulars – the ones’ whose designs I almost always adore) that are supposed to be important or artsy people who think they are something worth learning about despite their obvious lack of fashion taste, help me calm down? In fact, if anything I should be feeling lost in a world of total randomness and yearning to get back to my comfortable place of LFW but maybe it has something to do with how all of that is supposed to be Shulman’s world, not mine. I am just gladly on the outside of it all, peering over the plastic-veneer into some other person’s vision and taste. Or, it could also be that I read anything and absolutely everything.

Under Shulman’s editorship, the fashion magazine increased it’s circulation figures and also gained a wider footing. Shulman in the past had also been the editor of the men’s magazine, GQ (the British edition), and previously had worked at Tatler and The Sunday Telegraph, as well. Criticized for her disinterest in keeping up appearances as an editor, she had presided over important magazine volumes by British Vogue, such as the the 1997 cover of Princess Diana (in memoriam). As an editor, Shulman shockingly decided to never work with cosmetic surgery, diets on the pages of British Vogue, she chose to never dictate fashion to readers and she also said a firm no to celebrities on the cover, who desire approval for pictures.

Recently Anna Wintour remembered her longtime friend Sozzani, the former editor-in-chief of Vogue Italia. I have happily never known Sozzani – I think her melancholia drains the energy out of people, but unlike the Sphinx, Wintour knew Sozzani to be good with keeping her secrets. This very nature of the friendship reminds me of how British Vogue, for a very long time has been a fashion publication I use to regularly look forward to reading, and Shulman had played her part in my keenness in anticipating what’s the next cover going to be about, so it would only be natural to assume that Shulman had done a pretty brilliant job as the editor-in-chief of British Vogue. Shulman is going to leave British Vogue in June and maybe with all the time she will be having on her hands, she can find herself immersed (and enjoying) on the other side of the world, for a change, as a fashion onlooker.


Author: Osmi Anannya

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